Driving Honda Inside the World's Most Innovative Car Company Summary ´ 102


Driving Honda Inside the World's Most Innovative Car Company

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For decades there have been two iconic Japanese auto companies One has been endlessly studied and written about the other has been generally underappreciated and misunderstood Until now Since its bi. It is interesting to read book about a company that I had worked for The philosophies principles and even some antidotes are so familiar I've dealt with one of the suppliers mentioned in the book and spent a week at another supplier to manage their production schedule So I'm likely biased when I say this is a pretty good book on a great company that is rarely written about But the book is even biased in that it focuses too much on the positives and didn't spend much time to reflect on the missteps It would be nice to talk about why Honda failed to capitalize the lead in having the first Japanese luxury division and first hybrid car in US oh and the 2012 Civic Debacle

Summary µ PDF, DOC, TXT, eBook or Kindle ePUB free ☆ Jeffrey Rothfeder

Ntly innovative multinational corporations What drives the company that keeps creating and improving award winning and bestselling models like the Civic Accord Odyssey CR V and Pilot Read and find o. Will keep it as a great reference book on my shelfChapter 1 Yoshino san troubleshooting a tiller during HMA groundbreaking ceremonyChapter 2 A great historical chapter on Honda from his early twenties to his deathStarting his own company meeting up with Fujisawa expanding as a motorcycle company racing prowess automotive beginnings and building the most environmentally friendly engine when the clean air act was announced I loved how he took a GM V8 Chevy Impala and put a CVCC head on it to pass the emissions testChapter 3 Embrace ParadoxAt the core of company philosophy is Waigaya the process to be able to discuss different opinions without rank or title Truly is one of the benefits of HondaThe other item I noted for myself if the distinction between A00 A0 and A’sChapter 4 The 3 reality principle Genba genbutsu genjitsuChapter 5 Respect Individualism Comes from respect for the individual Very much alive in the company todayChapter 6 A uniuely Honda factory Some good details on the HMA plant project strategy and the flexibility for multi model productionChapter 7 Honda’s innovative machine Learnt the concept of the S curve Sigmoid of development I’m pretty sure I have come across the concept before but has been re established in my mind Whether it be products systems procedures people we need to be thinking about the next curvePut A couple of Charles Handy’s books on my want to read listChapter 8 an uncommon supply chain Perhaps outdated now that other US OEMs all do similar supplier relationship management but certainly introduces a different two way relationship I like that it also explained some of the negative views that can come from the suppliers big brother protectionist over involved but deliver better performance and resultsChapter 9 the local multinational One of my favorite aspects of Honda Although an multinational company it truly tries to become a local company wherever it goes Doesn’t press too much too down and lets the company philosophies and the local culture weave its way togetherChapter 10 The Manufacturing Manifesto Loved this chapter as it highlights the monozukuri part of the Honda culture very much driven by Soichiro Honda himself Also enjoy the last couple pages indicating the humblewith humility was that Honda san left the company

Jeffrey Rothfeder ☆ 2 Free read

Rth as a motorcycle company in 1949 Honda has steadily grown into the world's fifth largest automaker and top engine manufacturer as well as one of the most beloved most profitable and most consiste. Very informative and enlightening I was aware that Honda marched to the beat of a different drummer but I didn't know just how different they are than any other company I have read or am familiar with CEO's and chief executives could learn uite bit on running a successful forward looking cutting edge company

  • Audio CD
  • null
  • Driving Honda Inside the World's Most Innovative Car Company
  • Jeffrey Rothfeder
  • English
  • 07 March 2017
  • 9781480586789

10 thoughts on “Driving Honda Inside the World's Most Innovative Car Company

  1. says:

    Corporate hagiographyI'm not finished reading it yet but felt the need to vent The superlatives in this book are endless Everything is uniue groundbreaking innovative unparalleled Honda is the world's best car company bar none and every setback is just a steppingstone to success Honda succeeds because it understands the difference between its values and its processes whereas staid rigid Toyota lost sight of its and got its comeuppance in millions of recalls I love Honda's products and have been curious to read about its idiosyncratic founder but the book is a disappointment It reads like a Forbes articleI'm a researcher and engineer and was looking forward to learning about the engineers but there's not that much on them so far Lots of pivotal moments and incidents giving insights into corporate values and mottos though Asimo and the Hondajet have made cameos but I'd love to hear about them and about how Honda Research got started Maybe there will be a little before we're doneSoichiro's drinking and carousing and even his humiliation of his subordinates are all sanitized I don't mean to suggest that the author is actually a hack for Honda but it seems everything told to him by Hondaites is taken at face value He does have a long history of reporting on the company and I not in favor of some sort of false balance of the sort reporters always seem to strive for but surely there's another side to this very human story?finished it Doesn't get better but it does take a tack the last uarter of the book is anI told you so about globalism Honda is relegated to only occasional mentions receiving praise for their global localism It certainly seems naive when the author suggests that the US should adopt Honda's RD policy supporting manufacturing Does the author realize that running a country's economy or even just RD portfolio is different from running even a large company?

  2. says:

    It is interesting to read book about a company that I had worked for The philosophies principles and even some antidotes are so familiar I've dealt with one of the suppliers mentioned in the book and spent a week at another supplier to manage their production schedule So I'm likely biased when I say this is a pretty good book on a great company that is rarely written about But the book is even biased in that it focuses too much on the positives and didn't spend much time to reflect on the missteps It would be nice to talk about why Honda failed to capitalize the lead in having the first Japanese luxury division and first hybrid car in US oh and the 2012 Civic Debacle

  3. says:

    Really liked this book Even though I have followed the auto industry a little over the years I had no idea how different Honda is as a car company or the importance of its various innovationsThe author slipped a lot of personal ideas into the book as well especially about globalization and other trade issues; these removed the book from its thesis a little bit Also the conclusion left much to be desired it was about two paragraphs long with very little to tie up the loose ends Overall though this was a great read

  4. says:

    I admit this is not my normal read however IT WAS GREAT I had no idea what an interesting company Honda is and it is written in a style that is completely engrossing I stayed up too late many times because I just wanted to read a little bit Who knew that a non fiction book about a car company could be a page turner This book also made me uestion my plan to replace my current Honda with a Toyota

  5. says:

    Very informative and enlightening I was aware that Honda marched to the beat of a different drummer but I didn't know just how different they are than any other company I have read or am familiar with CEO's and chief executives could learn uite bit on running a successful forward looking cutting edge company

  6. says:

    So this is the first book I have read about the Honda Way of doing things There were some things that interested me some things that educated me and some things that I greatly angered meFirst off is Honda's approach Their approach to production and development is in the author's terms not as structured as other Japanese companies They proactively use innovation verses kaizen to solve problems Their approach to design in my opinion very closely mirror's Steve Jobs approach during his time at Apple Build a uniue product and tell the market what they want Honda's entry into the light truck arena is a very good example of this They offered many non traditional items in their truck such as a different tailgate and a trunk under the bed I found this interesting yet this is in a good part of why I am anti Apple I don't want to be told what I want in a product at least not to that degree I like options that I decide on not ones that are made for meThe last couple chapters of the book talk about the International Market and how much of a challenge it has been to bring a new product to market in China I was blind to the issues that occurred in the early 2000s between Japan and China People were getting killed in China for the simple fact they were driving a car with a Japanese name Honda's approach to counter this shows how creative the company is at solving problems As interested as I was in the sections mentioned above I was eually angered with the author's udder ignorance of Lean and Six Sigma First he starts by inaccurately describing how Six Sigma is a derivative of lean Lean is the act of applying Toyota Principles to your entire organization Six Sigma is about understanding a problem so deeply that you can see the causes of variation and learn to control them The fact that they are used to drive improvements in organizations are the only things they have in common Second he blames Lean and Six Sigma for the failing creativity of 3M over the course of several years Lean is about maximizing value It only stifles creativity when it is improperly applied A plant reuires light and water to grow if you give it too much of either you will kill it In 3M if creativity adds value to RD then a truly lean organization will respect that value not trivialize it and not try to monetize it If the author had done research he would have concluded that the person and they rolled lean was to blame not lean itself That would be like blaming the hose for drowning a plant not the farmer who left the water on too long I am interested in learning about Honda's Way but not by this author His obvious lack of understanding regarding the true purpose of lean and how truly lean companies use it as a competitive advantage makes me uestion his ability to present an accurate picture of the company I understand his position on trying to separate Honda from other motor manufactures but stating inaccuracies as fact don't bode well with me and I cannot trust any other facts in this book

  7. says:

    Will keep it as a great reference book on my shelfChapter 1 Yoshino san troubleshooting a tiller during HMA groundbreaking ceremonyChapter 2 A great historical chapter on Honda from his early twenties to his deathStarting his own company meeting up with Fujisawa expanding as a motorcycle company racing prowess automotive beginnings and building the most environmentally friendly engine when the clean air act was announced I loved how he took a GM V8 Chevy Impala and put a CVCC head on it to pass the emissions testChapter 3 Embrace ParadoxAt the core of company philosophy is Waigaya the process to be able to discuss different opinions without rank or title Truly is one of the benefits of HondaThe other item I noted for myself if the distinction between A00 A0 and A’sChapter 4 The 3 reality principle Genba genbutsu genjitsuChapter 5 Respect Individualism Comes from respect for the individual Very much alive in the company todayChapter 6 A uniuely Honda factory Some good details on the HMA plant project strategy and the flexibility for multi model productionChapter 7 Honda’s innovative machine Learnt the concept of the S curve Sigmoid of development I’m pretty sure I have come across the concept before but has been re established in my mind Whether it be products systems procedures people we need to be thinking about the next curvePut A couple of Charles Handy’s books on my want to read listChapter 8 an uncommon supply chain Perhaps outdated now that other US OEMs all do similar supplier relationship management but certainly introduces a different two way relationship I like that it also explained some of the negative views that can come from the suppliers big brother protectionist over involved but deliver better performance and resultsChapter 9 the local multinational One of my favorite aspects of Honda Although an multinational company it truly tries to become a local company wherever it goes Doesn’t press too much too down and lets the company philosophies and the local culture weave its way togetherChapter 10 The Manufacturing Manifesto Loved this chapter as it highlights the monozukuri part of the Honda culture very much driven by Soichiro Honda himself Also enjoy the last couple pages indicating the humblewith humility was that Honda san left the company

  8. says:

    The book is highly insightful and detailed on Honda’s culture autonomy history of the founder and the business and its approach to businesses localization tight control on supply chain to the third or fourth level down There are also a number of small stories to illustrate those points The book is a great read for anyone interested in business andor manufacturing not just car businesses However the book feels overly biased even for a Honda’s fan like myself Almost all 6 of my family’s motorbikes and mine are Honda with the exception of the last one Triumph The last one also reaffirms my belief that Honda’s superior reliability The book seems to suggest Honda could do no wrong despite the author has told many failures such as the burned piston in its racing debut However in each of those failures Honda will always bounce back Or the Honda’s way seems to be the right way

  9. says:

    This was a really good book A very full and in depth look at Honda's history and business practices Tons and tons of great details and very good descriptive writingAs others have mentioned though this book was insanely biased And look I really like Honda and full disclosure I get my paycheck through a business related to them I think they're a great company I really and truly do But this book took it too far Nothing is as perfect as this book makes the company out to be I think a balanced book would've made a better impression on me Rothfeder pushes the Honda hype so hard in this book that it made his actual facts less believable because I no longer trusted him to mention anything that would throw even the slightest shade on Honda's yardStill though I enjoyed the book and got great value out of it

  10. says:

    Enjoyable book overall but as other reviewers have noted the author clearly has a bias for the company which in itself isn't necessarily a negative but he certainly could have addressed the shortcomings of the company The historical background of the founder was fun to learn about The book is largely about how the company is successful because it embraces a few key management principles at every level of the corporation it could have been shorter and made this same point The author does present many anecdotes that he gathered from extensive research interviewing dozens of employees The author's passion and enthusiasm for the company certainly come through as genuine

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